Privacy Policy

GEO TRENDS (“we”, “our”, “us”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and safeguard the information you provide when you visit geotrends.in or purchase from us.

By using our website or services, you acknowledge that you have read this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree, please discontinue use of this website.

1. Information We Collect

Personal Information (provided directly by you)

  • Full name, mobile number, and email address
  • Billing address and shipping address
  • Payment information – processed securely via third-party PCI-DSS compliant payment gateways; we do not store card numbers, CVV, or UPI PINs on our servers
  • Account login credentials (if you register an account)

Order & Transaction Information

  • Products purchased, order history, and transaction records
  • Delivery status, shipment tracking interactions, and return or complaint records
  • Customer support communications and grievance records

Technical & Usage Information (collected automatically)

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on pages, and interaction behaviour
  • Referring website or search query that led you to our site
  • Cookie identifiers and analytics data (see Section 6)

Marketing Information (with your explicit consent only)

  • Email or WhatsApp marketing preferences, if you subscribe to our promotional communications

2. How We Use Your Information

Your information is used for the following lawful purposes:

  • Processing, fulfilling, dispatching, and tracking your orders
  • Sending order confirmations, dispatch notifications, and delivery status updates
  • Responding to customer support queries, complaints, and grievance redressal
  • Verifying identity and preventing fraudulent or unauthorised transactions
  • Improving website performance, functionality, product listings, and user experience
  • Sending promotional or marketing communications only with your explicit opt-in consent
  • Complying with applicable Indian laws, tax regulations, and regulatory obligations
  • Running remarketing campaigns via platforms like Meta (Facebook/Instagram) and Google, using anonymised or hashed data where applicable

We do not use your personal data for fully automated decision-making or profiling that produces legal or similarly significant effects without human oversight.

3. Legal Basis for Processing (DPDP Act, 2023)

Under the Digital Personal Data Protection Act, 2023, we process your personal data on the following legal bases:

  • Consent: Where you have provided free, specific, informed, and unambiguous consent (e.g., account creation, newsletter subscription, marketing opt-in)
  • Contractual necessity: To fulfil your purchase order and deliver the products you have paid for
  • Legal obligation: Where processing is required to comply with Indian law, tax regulations, or a directive from a regulatory authority
  • Legitimate interest: For fraud prevention, security monitoring, and improvement of our services, where your interests and rights are not overridden

4. Sharing of Information

GEO TRENDS does not sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes.

We share limited personal data with trusted third-party service providers only as strictly necessary:

  • Courier and logistics partners: Name, address, and phone number to arrange delivery
  • Payment gateway providers: To securely process your transaction (subject to their own PCI-DSS compliant privacy policies)
  • Website hosting and IT service providers: For site operation, uptime monitoring, and technical maintenance
  • Analytics and advertising platforms (e.g., Google Analytics, Facebook Pixel / Meta Pixel): Usage data, which may be aggregated or pseudonymised, for campaign performance measurement
  • Regulatory authorities, courts, or law enforcement: Only where required by a valid court order, statutory obligation, or government directive under Indian law

All third-party partners are required by contract to maintain confidentiality and use your data only for the specific purpose for which it was shared.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law:

  • Order and transaction records: 7 years from the date of the transaction, as required under Indian tax and accounting laws
  • Customer support and grievance records: 2 years from the date of resolution
  • Account data: For the duration your account remains active, plus 1 year following account deletion
  • Marketing and communication preferences: Until you withdraw consent or unsubscribe

After the applicable retention period, your data is securely deleted or irreversibly anonymised.

6. Cookies & Tracking Technologies

Our website uses the following types of cookies and tracking technologies:

  • Essential cookies: Required for core website functionality including the shopping cart, user login sessions, and checkout process. These cannot be disabled without affecting site functionality.
  • Analytics cookies: Used to understand how visitors interact with our website, including pages visited and time spent (e.g., Google Analytics). Data collected is aggregated and pseudonymised.
  • Marketing and remarketing cookies: Used to serve targeted advertisements based on your browsing behaviour and to measure campaign effectiveness (e.g., Meta Pixel, Google Ads).

You can manage or disable non-essential cookies through your browser settings at any time. Disabling essential cookies will impair basic website functionality.

By continuing to use our website after this policy is presented, you consent to our use of cookies as described above. You may withdraw cookie consent by adjusting your browser settings or contacting us.

7. Your Rights Under the DPDP Act, 2023

As a Data Principal under the Digital Personal Data Protection Act, 2023, you have the following rights, which you may exercise at any time:

  • Right to access: Request a summary of the personal data we hold about you
  • Right to correction: Request correction of any inaccurate or incomplete personal data
  • Right to erasure: Request deletion of your personal data, subject to our legal retention obligations
  • Right to grievance redressal: Lodge a complaint with us or, if unresolved, escalate to the Data Protection Board of India
  • Right to withdraw consent: Withdraw previously given consent for marketing communications or non-essential data processing at any time, without affecting the lawfulness of prior processing
  • Right to nominate: Nominate another individual to exercise your data rights on your behalf in the event of your death or incapacity

To exercise any of these rights, contact our Grievance Officer at [email protected] with your full name, registered email or mobile number, and a clear description of your request. We will respond within 30 days.

8. Data Security

GEO TRENDS implements reasonable and appropriate technical and organisational security measures to protect your personal data, including:

  • HTTPS / TLS encryption across all pages of geotrends.in via Cloudflare
  • Restricted internal access to personal data on a strict need-to-know basis
  • Integration with PCI-DSS compliant third-party payment gateways for all transactions
  • Regular review of data handling practices and access controls

While we take every reasonable precaution, no method of electronic data transmission or storage is completely secure. We cannot guarantee absolute security and disclaim liability for any breach that occurs despite reasonable security measures.

In the event of a personal data breach that is likely to result in a risk to your rights, we will notify the Data Protection Board of India and affected individuals as required under the DPDP Act, 2023.

9. Third-Party Links

This website may contain links to third-party websites, payment gateways, or social media platforms. GEO TRENDS is not responsible for the privacy practices, data handling, or content of any third-party sites. We recommend that you review the privacy policies of any external website you visit.

10. Children’s Privacy

GEO TRENDS’s products and services are intended for adults. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data of a minor has been collected without verified parental or guardian consent, we will delete it promptly and without notice.

If you believe we may have inadvertently collected data from a minor, please contact us immediately at [email protected]

11. Cross-Border Data Transfers

Some of our third-party service providers (e.g., Google, Meta) may process or store data on servers located outside India. Where such transfers occur, they are governed by the data processing agreements of those providers and comply with applicable Indian data protection law. We ensure that adequate safeguards are in place for any such transfers.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Material changes will be communicated by updating the effective date at the top of this page. For significant changes affecting your rights, we will also notify you via email where possible.

Continued use of geotrends.in following the posting of changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

13. Grievance Officer

For privacy-related concerns, data access requests, or to exercise your rights under the DPDP Act, 2023:

Grievance Officer, GEO TRENDS

Email: [email protected]

Phone: +91 7860229786

Address: 32/2 Topsia Road, Kolkata – 700046, West Bengal, India

Working Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST

We will acknowledge your request within 48 working hours and aim to resolve it within 30 days of receipt. If your complaint is not resolved to your satisfaction, you have the right to escalate to the Data Protection Board of India.

Last updated: April 29, 2026

This policy is governed by the laws of India and forms part of the Terms & Conditions of GEO TRENDS.

Contact Us

GEO TRENDS | 32/2 Topsia Road, Kolkata – 700046, West Bengal, India

Email: [email protected]  |  Phone / WhatsApp: +91 7860229786

Support hours: Monday to Saturday, 10:00 AM – 6:00 PM IST